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The Powerful Benefits of Experiential Marketing
No matter how long ago it might have been, your best and your worst first dates have been seared into your memory. When you’re meeting someone for the first time, the first date is essential to ensuring that you share common values and making that all important first impression. Your event marketing is no different.
With the right marketing strategy, your first date with your customers can be the start of a long and healthy relationship, but in order to do that, you need an experience that truly resonates with them. Experiential marketing is your ticket to making the perfect first impression with your ideal customer, and before you know it you’ll be taking them home to introduce them to your parents in no time.
What is experiential marketing?
Experiential marketing is a term used to describe any experience where your target attendees interact with your business. As the name would suggest, experiential marketing is all about getting your target audience to ‘experience’ your brand. Whether this be online, or in-person, by tapping into the 5 human senses and leaving an on-brand, lasting impression, this is your opportunity to show your customers that they’d be buying into more than just a product or service.
This is all about creating moments with intent to speak to your audience, and when done right, your business can unlock the power of experiential marketing to bring you closer to your business goals.
What is the power of experiential marketing?
Reach wider audiences
Because of the flash, pop-up and explosive nature of experiential events, your interactions with each customer are kept short and sweet, meaning you can connect with even more potential customers in the space of one event. This is infinitely multiplied when you take your experiential event online, as virtual and hybrid experiential marketing is a great tool to reaching global audiences.
Grab attention
In a world where everyone is time poor and having their attention pulled by other brands and businesses, experiential marketing is the perfect opportunity to get creative and give potential customers a quick hit of your brand. Even experiential events held in commuter spaces like train stations get great results, showing just how impactful this event marketing strategy can be for quickly grabbing attention.
Create targeted relationships with your audience
Experiential marketing is your chance to show potential customers just how well you know them. By incorporating as many of the 5 senses into your experiential marketing as possible, you can create a strong and lasting first impression with your attendees, making them more likely to remember your brand and what you stand for. The more you invest into the research around the people you’re trying to speak to, the better you’ll be able to create experiences that are tailored to their interests.
Measure results
Even in quick interactions like experiential events, there are still tangible results you can measure to show just how much your event struck a chord amongst your target audience. By harnessing the right tools and setting the right KPIs for your event marketing, you can measure brand engagement and other valuable results from your experiences that bring you closer to your business goals.
Ready to unlock the power of experiential marketing, but not sure how to get started? Get in touch with the First Event team. We know how to create the kind of experiential events that create a buzz around your brand and help build customer loyalty with the right people.
