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The rise of generational lenses: creating events that resonate across ages
Using wide-scale campaigns and activities to appeal to specific individuals en mass is at the heart of targeted and event…
Reflecting on Success: Unwrapping First Event’s 2024’s Highlights
As 2024 draws to a close, each of the stats and wins we’re reflecting on are more than just our…
New Year, New Trends: Navigating the Landscape of 2025
Following ongoing client attendee interactions and our extensive research, our findings indicate a key focus of event trends in 2025:…
From concept to conclusion: crafting your approach to strategic event planning
Coming up with creative ideas to engage your audience is one thing. But for brands that really want to create…
Revolutionising brand experiences: the impact of cutting-edge event tech
Not only can emerging technologies make sustainable initiatives more accessible for growing businesses, they also equip brands with an extra…
Maximising Impact: Key Data to Capture for Event Optimisation
Events are an essential part of any marketing strategy. But just like other marketing efforts, businesses need to know with…
From Launches to Legacies: How Events Contribute to Long-Term Brand Building
When we think of legacy events that create cultural impact, we tend to picture historic moments like the Olympics, the…
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