Revolutionising brand experiences: the impact of cutting-edge event tech

Not only can emerging technologies make sustainable initiatives more accessible for growing businesses, they also equip brands with an extra dimension of intelligence into their audience. But to access these benefits, stay competitive in a shifting landscape, and achieve their event objectives, brands must continuously look for new ways to leverage these innovations and the insights they provide. 

In this blog we’ll be examining how event technology creates event success across four main elements of brand experiences: 

• Interactivity 
• Streamlining 
• Personalisation 
• Sustainability 

In each of these areas, we’ll also explore the technology that businesses can start to implement across their experiences and event objectives on a practical level. 

Interactivity

Interactivity is what enables attendees to feel truly engaged and valued by brands, and is something that can be supported by event technology across each stage of the event lifecycle. For brands looking to include their attendees in the ‘wow moments’ of their experiences, technology such as AR and VR can add an extra level of interactivity to how your attendees immerse themselves in your experience. When used for things like product demonstrations, or even keynote addresses, there are a range of ways that cutting-edge event tech like this can impact the interactivity of your event experience. 

Personalisation 

To further boost how easily your attendees can engage with your event experience, personalisation can create an even more compelling reason for your attendees to connect with your brand offering. Using data collected from technology deployed from previous events, unearth the top level insights into your audience, and weave your audience’s throughout your experience touchpoints. 

Event trends such as bluetooth tracking can add another level of personalisation to your event strategy, monitoring the movements of your attendees, and using AI to analyse how they engage with the different elements of your event experience. This event technology can also be used to trigger notifications on attendee devices based on which event touchpoint they’re interacting with, creating a more personalised experience.

Streamlining

From using centralised event management systems for simplified execution, to using AI to support the generation of event content and communications, technology can be harnessed to streamline the execution of branded experiences. Using event technology like QR codes and biometrics, attendees can experience a seamless and secure ticketing and check-in process. Additionally, allowing attendees to interact with your brand through an AI optimised floor plan, or on a 5G network that allows for a more reactive event experience, event technology can be used to boost the seamlessness of the event experience, at all stages of the event life cycle. 

Sustainability 

Sustainability is one of the main priorities of the event industry, and something that people are looking for more and more from the brands that they support. By tapping into event trends and technology, brands can continue to deepen their commitment to protecting people and the planet as part of their event goals. Particularly through hybrid and live streaming event models, brands can create inclusive experiences that go beyond geographical limitations, without compromising on how immersive the experience is. Additionally, by harnessing the technology of native event apps, brands can create paperless experiences for their attendees, without the need for single-use resources. 

Get in touch!

To stay ahead of the curve of cutting-edge event technology, you need an event partner that can lend their market expertise to add targeted elevations across every stage of your event lifecycle. 

If you’re ready to work with a partner that keeps your event strategy informed and your brand offering competitive, get in touch with the team at First Event.