Enhancing Event Experiences with AI: Efficiency and Engagement

The impact of AI in event management has immense potential for revolutionising event experiences as we know it. AI can bring benefits for both event planners and attendees alike, creating experiences that feel seamless to execute, and easy to engage with. Whilst some event professionals see the growth of AI as a threat to their role in the industry, AI can in fact allow teams to focus on the human elements of their event, and hone their skill sets on the creativity required to engage a community. 

This tool can bring efficiency to every stage of your event experience. Brands just have to know how to use it. 

Streamlining event planning 

There are multiple elements of event planning where teams can use AI to streamline their company event management processes, such as: 

• Automated project scheduling: Send out the right event information to the right members of the team, with automated emails programmed for each milestone within the event planning process. 
• Budget management: Quickly see whether your project is staying within budget, and get top line recommendations on how to save costs during your planning process. 
• Task assignment and tracking: Avoid task duplication and ensure clear communication and responsibility for different tasks throughout the team. 

Creating personalised attendee experiences 

71% of consumers now expect personalisation from brands that they interact with. Teams can use AI to create personalised experiences and touchpoints, such as: 

• Tailoring agendas and connections: Based on previous attendee event interactions, as well as their interests and job roles, AI can suggest tailored agendas for your attendees, and generate a list of potential connections for your attendees to network with.
• Craft personalised content for targeted event marketing campaigns: Using insights from previous corporate events, as well as emerging tech trends and event trends, AI can identify topics and formats that will engage your audience, and design an event marketing campaign that adds some FOMO to your company event management. 

Building bespoke engagement tools 

Whilst you still need a solid creative concept in order to execute a truly engaging event, AI can elevate how easily attendees can engage with your event. Consider utilising:

• Chatbots and virtual assistants: Built into websites and apps, these AI powered tools can offer round the clock support to your attendees looking to make the most of their event experience. They can assist with event schedules, answering questions, and help to free up the resources of your team. 
• Interactive and gamified elements, like VR and AR: Bring the fun factor to your event, with interactive and novel experiences such as VR and AR, and immerse your attendees in a virtual world that reflects your brand. 

Making data-driven decisions 

As well as crafting and executing a seamless event experience, AI can also be harnessed to streamline how you collate and manage your event data: 

• Collecting event data: Use AI to collect event data from across different points, such as social media mentions, app usage, session attendance, or footfall. 
• Create actionable recommendations: Allow your AI tools to sift through the data and build top line recommendations to help refine your approach to your event strategy going forward. 

Want to see how we can leverage AI to enhance your event experiences? 

Get in touch with the team at First Event, and let our in-house event tech and innovation team develop your comprehensive event strategy. 

We’re always on top of the latest tech trends and event trends, so your corporate events will be at the cutting edge of technology, engagement, and efficiency.