Cardano Summit 2023

Our design and creative team worked to implement a seamless and immediately recognisable event brand across all collateral and attendee touch points. We took The Cardano Foundation’s brand values and event goals, and translated them into a creative concept that was reflected across event signage, posters, website, app, menus, social media tiles and more.

With multiple events and agenda items happening both in the central event location and across Dubai, our operations team were essential in ensuring the smooth running of this multi-day, multi-location event. A key element of this event, due to its Dubai location, was the time taken to ensure that every element of the event was compliant with UAE laws and regulations. As part of these regulations, our team was on hand to remind delegates to wear their lanyards at all times, with push app notifications and tannoy announcements to gently reinforce this message. In the context of the country’s regulations for speakers, photographers and videographers, we conducted rigorous briefings for both speakers and content teams, issuing all permits for all equipment being brought for the event and vetting the content of speaker sessions to ensure that they were compliant with the country’s regulations. 

With the goal of becoming a sell out event, our marketing department worked tirelessly to ensure that these tickets were viewed as the must-see event in the blockchain calendar. From pre-event socials to onsite reels and socials, post-event socials, app notifications and copy, website copy, UX, email campaigns, photography and video, paid socials, analytics, and collateral design, our marketing team created an unmissable feel to the Cardano Foundation Summit.  

Our web team developed the website and native app to accompany this event. The app was built with the goal of facilitating connections throughout the Cardano community, allowing attendees to match with connections who were mutually interested in connecting. With in-app activities to keep attendees connected to the summit, and other attendees worldwide, the application also played host to the live stream of the event sessions, which was broadcast to hybrid and remote attendees all over the world. 

The app featured a personalised agenda with customisable profile settings, and an interactive map for on site attendees to use during the event. It also hosted on demand content after the broadcast, and with instant updates and push notifications we were able to keep attendees constantly updated with event proceedings. The app also contained the photo booth for the Faces of Cardano wall, which helped to create that community feel on site. The livestream was broadcast through the app, so remote attendees could watch at home and feel like part of the action. We also used an AI powered chatbot, answering common FAQs, making for a smoother attendee experience.

Our digital and virtual team executed the onsite AV and tech, elevating the keynote sessions and panels to ensure that all 40 speaker sessions were delivered smoothly. This team was also responsible for the management and broadcast of the live stream to the 27 community-led events around the world. As a key component of the summit’s event goals, these community led events were integral to the creation of a global Cardano community. As well as creating the global community around this event, our virtual team also managed the Faces of Cardano mural at the on-site location. This mural was a compilation of photographs of each attendee, whether on-site or remote, coming together to form a huge collage of the Cardano Community. With 1,056 images submitted by attendees, The Faces of Cardano Mural helped to create the community feel to this large-scale event.