Back to Our Work

A new vision for a standalone, reciprocal experience

Conference

Industry: Digital Creatives

Event Size: 180+

Location: Amsterdam, Taets Art and Event Park

Our client set out to invigorate their advisory board experience and rethink their approach to client relationships. Working closely with their content team, we reshaped the agenda and introduced innovative ways to communicate key messages, ensuring the event felt engaging and unmissable.

The Challenge

Each year, our client runs an advisory board event alongside additional experiences for their audience. This year, they wanted to separate the advisory board event, making it a standalone experience. The challenge was to create an event that not only felt unique but also provided reciprocal value to attendees, who were giving their time and insights to help shape the future of their ecosystem.

 

 

 

The Solution

To achieve this, we adopted a creative approach that focused on making the agenda and event format more dynamic and engaging:

  • We split the content across two days to avoid overwhelming attendees, allowing time for meaningful interactions and deeper engagement.
  • A seamless pre-event communication strategy was developed to build excitement around the creative elements and ensure attendees were well-prepared for the experience.
  • We designed unique branding tailored specifically to this event, weaving it throughout the key messages and touchpoints to maintain consistency and reinforce the event’s vision.
  • We created a key message house to streamline communication, making it easier for stakeholders to reinforce the event’s core pillars and highlight the value for attendees.

The Results

The results were a testament to the careful planning and innovative approach we took:

  • Due to a comprehensive key message house, vendors arrived onsite fully prepared and confident, ensuring high-quality content aligned with the event’s vision.
  • The venue layout received glowing feedback, providing both formal and informal spaces for valuable interactions.
  • High energy was sustained throughout, with attendees fully engaged in all sessions and breaks.
  • The event successfully introduced a fresh perspective on an effective event format, creating an inclusive and engaging experience that can be replicated year after year.

Want to create an experience that inspires your audience to share their insights and help shape the future of your brand?

Get in touch with the First Event team. Our in-house creative experts can design a bespoke strategy to capture valuable feedback and engagement from your core audience.