Creative

Event Branding Guide: What it means, why it matters, and our top tips!

You’ve created an event because you believe you’ve got something unique, fresh and exciting that you can offer to your…

Creative

Event marketing done right: our 13 top tips!

In order to create real impact with your event marketing, you’ll need a unique combination of marketing techniques, bespoke to…

Creative

Experiential marketing: 5 of the top trends for this year!

Events and marketing is full of buzzwords. The jargon that makes marketing departments and event agencies across the world sound…

5 Audio Visual trends are leading the way in 2023!
Creative Virtual

Find out which 5 Audio Visual trends are leading the way in 2023!

Technology innovates the way we connect and communicate with one another, and creates exciting opportunities for the event industry to…

Event Experience attendees
Creative

From Attendees to Advocates: Strategies for Sustaining Brand Loyalty through Events

The best relationships and connections happen authentically. But that doesn’t mean brands should leave things to chance when creating a…

Speedy Hire Expo Live 2024 Interview
Creative Event Planning

From Launches to Legacies: How Events Contribute to Long-Term Brand Building

When we think of legacy events that create cultural impact, we tend to picture historic moments like the Olympics, the…

First Event Creative Director
Creative News

Harnessing creativity for exceptional event experiences

Our Creative Director, Marc Allott, delves into the transformative impact of our 360 approach to client collaboration and how it supports…

apps for events
Creative Virtual

How a virtual event app can enhance your event results

The surge in online events means that businesses are still able to connect with their audiences around the world in…

Creative

How can AI elevate your events?

The recent boom of generative AI tools has sparked a revolution in how we work, and in particular, how we…

Alex Melia, Head of Marketing at First Event
Creative

How creative and tech-led events can boost marketing strategies

Against the backdrop of vanishing marketing budgets, brands are now looking for new and effective ways to create impactful interactions…